This cookie policy explains how Vetch Trading Limited ("we", "our" or "us") uses cookies and similar technologies on our website (www.myvetch.com) and in our emails. Strictly necessary cookies are always on, because our website can't work without them. The only other cookies we use are analytics cookies (Google Analytics) and marketing cookies (the Meta pixel), and only with your consent, which you can give or change at any time.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. Websites can also store similar information in your browser's local storage. We use both for the purposes below, and this policy covers both.
2. The cookies we use
Our cookie banner groups them into three types, so you can choose.
2.1 Strictly necessary (always on)
These make the website work, so they can't be switched off. For example:
- Keeping you logged in to My account.
- Saving your consultation answers as you go, so you don't lose them.
- Remembering your cookie choices.
- Security and fraud protection, including Stripe's at checkout.
2.2 Analytics (only with your consent)
These help us understand how visitors use our website, using information in an aggregated form, so we can improve it. For example, cookies that count page views, time spent on pages and how people move around the site.
2.3 Marketing (only with your consent)
We use the Meta pixel (Meta runs Facebook and Instagram) to see which of our ads work and to show them to people likely to be interested. It tells Meta when you visit a page, give your email in the consultation, finish the consultation, start checkout or buy a box (with the price). We never send Meta your name, your email or anything about your dog.
3. Managing cookies
3.1 On our website
When you first visit, our cookie banner lets you accept all cookies, keep essential cookies only, or choose. You can change your choice at any time with the "Cookie settings" link at the bottom of every page, or the button below.
3.2 In your browser
Most browsers let you block or delete cookies, usually in their privacy or security settings, including Google Chrome, Mozilla Firefox, Safari and Microsoft Edge. Blocking strictly necessary cookies may stop parts of our website working.
4. Third-party cookies
If you accept analytics cookies, we use Google Analytics, which places its own cookies on your device.
If you accept marketing cookies, we use the Meta pixel, which places Meta's cookies on your device (such as _fbp).
- To learn how Google uses cookies, see Google's cookie policy.
- To opt out of Google Analytics on every website, use the Google Analytics opt-out add-on.
- To learn how Meta uses cookies, see Meta's cookies policy.
5. Tracking in our emails
Our marketing emails are sent through Brevo and contain small tracking images (pixels) and tracked links. These tell us whether an email was opened and which links were clicked, so we can understand what's useful to you and improve our emails. You can stop this by setting your email app not to load images automatically, or by unsubscribing from our marketing emails at any time.
6. Changes to this policy
We may update this cookie policy from time to time to reflect changes in technology, the law or how we work. Any changes will be posted on this page with a new "Last updated" date.
7. Contact us
If you have any questions about this cookie policy, please contact us:
Email: info@myvetch.com
Phone: +44 7936 653228
Postal address: Unit 143763, PO Box 7169, Poole, BH15 9EL
Registered office: 37a Gordon Road, Nottingham, NG2 5LQ
Company number: 14258553 (registered in England and Wales)