Our story
It started with Buddy
Vetch began with Buddy, Keira's rescue dog. When she wanted to support his health, she found herself choosing between countless products, generic formulas and unclear advice. There was no simple way to know what was right for him.
So Keira worked closely with Alex, her childhood friend and an exceptional vet, to create something better: a personalised supplement built around his individual needs.
Seeing the difference it made to Buddy, we knew other dogs deserved the same, and Vetch was born.
The people behind Vetch
Meet our founders
Alex
Co-founder and head vet
Alex has spent her career helping pets thrive. With her expertise in nutrition, she's made it her mission to simplify pet care with personalised support that makes life easier for dogs and their owners.
Read Alex's story
Keira
Co-founder
Keira turned her love for her dog Buddy into a mission to help every dog live their best life. Her bond with Buddy inspires Vetch's personalised approach, so every dog gets the care they deserve.
Read Keira's storyWhy choose us
Everything they need, nothing they don't
No guesswork and no generic formulas. After a short vet-led consultation, our vets formulate a blend around your dog's individual needs, whether that's joints, digestion, coat or overall wellbeing.
Pre-portioned sachets arrive at your door every 28 days. Just tear one open and sprinkle it over their usual food. No scoops, no tablets and no confusing instructions.
We look beyond today, taking your dog's breed, age and lifestyle into account to help support their health as they grow.
Every ingredient is carefully chosen and backed by research. Our blends are formulated by vets and nutritionists, with no fillers and free from gluten, wheat, red meat and dairy.
As your dog's needs change, their blend can change too. If the price changes, you'll see it before you confirm. And our vets are always here if you have questions.
We use recyclable packaging and ethically sourced ingredients wherever we can.
What makes us different
We're dog lovers first. We want to get to know you and your dog, and be there as they grow and change, so you always feel supported.
It's simple
Three steps to their own blend
- 01Tell us about your dog
A quick consultation about their needs, lifestyle and health goals.
- 02Receive their blend
Personalised, perfectly portioned sachets delivered through your letterbox every 28 days.
- 03Enjoy the results
Sprinkle it over their food and look for visible improvements in their health and wellbeing in just weeks.
Made for your dog. Tailored for their life.
Free consultation, about 5 minutes.
Start your free consultation