Meet our founders

Meet Keira

Co-founder

Buddy's person, since 2012

Vetch began with Buddy. Keira found him in 2012, abandoned and in poor health, and nursed him back to full strength. From cosy duvet days to long hikes, Buddy was by her side through everything.

As he got older, Buddy faced serious health problems and two major surgeries. Determined to help him recover, Keira turned to her childhood friend Alex, an experienced vet. Together they created supplement blends to support his joints, allergies and liver. It made a real difference to Buddy, but it was complicated and time-consuming to manage.

That's when the idea for Vetch was born. Keira wanted to make personalised care simple and easy for every dog, so she and Alex set out to do just that.

Buddy is no longer with us, but he's part of everything we do. Every blend we make carries the same love and care Keira gave him, because every dog deserves a happy, healthy life.