Meet our founders

Meet Alex

Co-founder and head vet

Dr Alex Ecob BVetMed BVS BVMedSci MRCVS

Alex is a veterinary surgeon who has spent her career helping pets live happy, healthy lives. After graduating from the University of Nottingham, she focused on small animal care. At home she shares her life with Billy, a spirited rescue cat, and Bertie, her mischievous Sprocker Spaniel.

In practice, Alex kept seeing the same problem. Many dogs needed several supplements at once, which left owners juggling complicated routines and pets facing a pile of tablets and powders - sometimes as many as nine a day for larger dogs. It was stressful for everyone, and many dogs missed out on the care they needed.

So Alex trained further in canine nutrition and set out to make it simpler. The result is Vetch: everything your dog needs, tailored to them, in one daily sachet.

When vets and owners work together, every dog can get care that's as unique as they are.